Dear Friend,

Thank you so much for your willingness to help me on my mission to inspire women to explore and unearth their BIG WHY. I have set an intention to create a WHY movement with this book and I am confident we will all create positive change together because of the willingness of such extraordinary people to help get the message out!

I want to thank you publicly for your participation so I am sending you a gift and including you on my Partners page. If you promote this book now or in the future, please send your name, url, short company description, and mailing address to info@smartwomeninstitute.com so we can include you as an official Know Your WHY Partner.

I have included a variety of resources on this site to make it simple to get the message out. I have a few articles you can use in your ezine or blog. I have also included a book review and a solo mailing sample. I hugely appreciate you blogging, emailing and/or putting this into your ezine. And if you “tweet” I have included some fun tweets and a video to post on your FB page too.

Thanks again for your support!

 

 

A well-known figure in the world of savvy women entrepreneurs and as the founder of the Smart Women’s Institute of Entrepreneurial Learning, McConnell has crafted the business handbook for professional, creative, and innovative females ready for a business and a life that works.

This Oprah-spirited how to survive anything and come out on top book takes the reader on a inspirational/how-to journey through the authors life and gives the reader an inside look at important business decisions along the way.

Click to read all the Advance Praise now and see what other leaders, authors, coaches, and women from all over the world are already saying.

Her book helps women of all ages and races unearth their purpose, find their passion, and begin to take the necessary steps to creating a business that is not only profitable, but it is in line with their “big why.”  McConnell grew up the only child of a bipolar mother who struggled with many demons. Through her childhood, McConnell was able to take her heartbreaking experiences and turn them into powerful lessons for life and business. McConnell opened her first company in 2001, and ever since then has perfected the art growing a company that focuses on teaching others powerful business models and mindsets. McConnell lives in San Antonio, Texas with her husband and four children.

In Smart Women Know Their Why, you will learn:

• How to Unearth Your Purpose
• About My Trip Down Awareness Road
• Why Authenticity Is The New Black
• How to Tap the Brilliance Gene
• What Makes You CEO Worthy
• How to Become A Triple Threat
• Why It’s All Good
• My Money-Magnet Mindsets
• How To Create Power Positioning
• Why You Should Man Up, Ladies!
• My Favorite Entrepreneurial Tool
• My Secret Business Sauce
• The Five Types of Smart Women Entrepreneurs
  
• How to Redirect Your Ego
• Plan for Dream-Launching
• How to Savor the Journey!
• The “Story” My Hand Revealed
• Ten Laws of Smart Entrepreneurship
• And much much more!

Milestones

#11 on  in Entrepreneurship

& only female author in the top 25!

Additional Advance Praise:

“…provides us with all the ingredients to cook up a stew of positive and purposeful change in the world. It feels like you are discovering the secret recipe to success.”
– Suzanne Falter-Barns, GetKnownNow.com

“…offers an abundance of authentic wisdom and practical advice. In simple and lyrical prose, she manages to convey a wellspring of inspiration.”
– Michele Weldon, Author of I CLOSED MY EYES and WRITING TO SAVE YOUR LIFE

“…personal, poignant, and powerful. There are dozens of nuggets of wisdom in this book. Taking just one to heart and putting it into practice will empower you to completely transform your business and life.”
– Dr. Larina Kase, Marketing Psychologist and Author of THE CONFIDENT LEADER

“…a jolt of feminine fuel for the life and business of every smart woman. McConnell’s unique delivery of savvy business guidance along with her refreshing wisdom makes this a must-read. I recommend it as a staple of every business woman’s library.”
– Ali Brown, Millionaire Entrepreneur Business Coach, AliBrown.com

Click to read all the Advance Praise now and see what other leaders, authors, coaches, and women from all over the world are already saying.

Photos & Graphics

Click on photos below to open up high resolution photos for your promotional use.

Sheri’s Bio

Sheri McConnell is fast becoming the voice of Smart Women Entrepreneurs all over the world. Her current company, the Smart Women’s Institute of Entrepreneurial Learning, focuses on teaching various wealth-building business models, such as information publishing, membership-based companies, and real estate. Her company also teaches its members how to market online, create a magnetic brand, and most importantly, do this while maintaining down-to-earth balance in their lives.

As a consultant, Sheri is considered the only resource in the world specializing in creating thriving membership-based businesses like associations, institutes, and alliances. Sheri has consulted with hundreds of these networks across the Internet, and considers herself lucky to have helped birthed so many powerful and successful brands over the last decade.

Under the Smart Women Institute umbrella, women entrepreneurs can enroll in annual programs ranging from $197 starter memberships to a $50,000 six month long one-on-one mentorship. Sheri’s goal of building a company where women truly inspire each other and hold each other accountable in a graceful manner is exactly what has set her company a part. “Money is power,” she explains. “Power to create positive change.”

She is also the author of Smart Women Create Membership-Based Businesses, The Smart Women’s Book of Powerful Quotations and Smart Women Know Their “Why” – A Guide for Discovering Your Life Purpose While Owning a Business So You Can Create Positive Change in the World (and Make Big Profits!). Sheri plans to catapult the success of over 100,000 women-owned businesses in the next decade through the continuation of the Smart Women Book Series™.

Sheri lives in San Antonio, Texas with her husband, their four children, and two adorable “weenie” dogs.

Connect with Sheri at:

Website: www.smartwomeninstitute.com

Twitter: twitter.com/SheriMcConnell

Facebook: tinyurl.com/swifanpage

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Articles

ARTICLE #1

Trusting What You Can Not See

by Sheri McConnell
Excerpted from Smart Women Know Their Why

Faith is a big part of living a successful life and being a successful entrepreneur. My secret is deciding to have faith in myself more than any type of external force. Notice I said the word “decision” because that is where it starts. My journey has taught me that I always intuitively know which direction to head next and when I look to find answers outside of myself, I always end up off the path a bit. It took me until I was well into my thirties to be able to trust others because of not having established trust in any form whatsoever during my childhood. For me, I had to have my own family and connect with the love I had for them to be able to trust myself and others.

The deeper reason it is important to be able to trust is because your heart must be full and complete in order to bring out the passion and joy for yourself and others in your life. The feeling of trust will penetrate the walls surrounding a broken heart, the pain from being alone or feeling alone. Just like you, others have been in the dark and are searching for what you now know to be true. They are searching to believe in themselves in the darkest moments of their being. This is trust at its core.

So let’s talk about a few ways to learn to trust yourself so you can be empowered to live the life of your dreams which could mean grow a very profitable business, or have a huge family, author a series of books, or travel the world and meet exciting people—shoot your dream life could include all of these—mine does!

Trust in Balance

If you are moving in “auto-pilot” the heart will not shine and the days will cast heaviness in the center of your body. Balance will provide the base of being grounded to the truth. Believe in the love you have for yourself and you will come from the deepest parts of your soul.

The fastest way to develop a trusting relationship with balance is connect with nature. This will bring the balance between work, family, love, and life. In this connection you will build the foundation that will hold you up in any storm. So each day work on getting out and just seeing the beauty of nature around you. This will help make the connection stronger and remind you of just how small we are in the universe. The more you bring in nature and hold the thought of each molecule and atom circling in your path, the more balanced you will become.

Now, I am aware that I live in San Antonio, Texas and we are blessed with nine months of beautiful weather each year, so I know I am able to connect more often than some—if you live in an area that isn’t as mild as where I live, do whatever you can to create the sounds and smells of nature in your home during the cold months.

Trust in Power

True power will emerge when you are in service. All you have to do is trust that the power is given to you to serve and that if you serve, the world is abundant. This doesn’t mean when running a business, you don’t charge for products and services. You can’t produce quality products and services and really help your customers if there isn’t an exchange of money. Trusting in your own power to lead others through your products and services is the inner structure that allows the new ideas and the new beginnings to come forth.

Trust in Energy

The innocence of childhood energy is what we tap into when we are at our center. Remember the feeling of being with one self and no cares or a negative thought to speak of. Trust that this energy still exists within you and allow yourself to bring this calmness into your thinking when you are taking on the biggest obstacles and the biggest conflicts. Tapping into this energy will help you to reduce stress and become heart centered. This is the constant energy that is felt by others so they can rejoice in their knowing of this power within them. And knowing about this energy will help you break the barriers of negative energy in any room.

I have found that our truest sense of self comes from just trusting in our energy and the energy signals we get from others. Your goal is to have no barriers or boundaries where energy is concerned and just be with the energy of each moment. In the present moment, there is no fear, no doubt, just you in your power and experiencing all of life’s joys that are presented to you each day.

Trust in the Journey

A lot of people get stuck in their own journey. They relive the worst parts of it over and over again in a very unloving way. It becomes a vicious circle of inner self disappointment that circles them right back around to the same place again. I’ve been there and I get it.

Instead of getting stuck on your journey, take the mistakes you made and will make and love yourself as if you were a child who is learning. Even as adults, in some areas of growth we are only children and we must be gentle with ourselves to truly grow through the journey. What I know to be true is that people are searching for a place of belonging and validation. You can create this for them by being a leader who spreads passion and love.

Remember that your journey is a gift because it provides the wisdom you will need to go out and create positive change in the world. So your goal is to learn from your past and do better as soon as you know better. Be strong and have courage to change. Trust me, I know how hard it is to move past a dysfunctional patterns that have become comfortable. But the rewards of doing so allow you to stand outside of yourself and get a good look at whom you have been and where you are now. What surfaces is love. And now you can shine this love for others…. You see, without the journey, you would not have this gift.

Because of my journey (see chapter one), I was able to survive the darkness and now shine a light for others who are now in the shadows of darkness themselves. They need help from someone who has been there and conquered the fear of internal and external chaos. I do this by casting light on dark situations and allowing my words to fill the gap between doubt and love. I invite you to find your passions (your gifts) and cast light for others too.

Want to learn more about Sheri McConnell and her new book, Smart Women Know Their Why? Visit http://www.smartwomenwhy.com

ARTICLE #2

The Road to Authenticity Is Through Awareness
by Sheri McConnell

Excerpted from Smart Women Know Their Why

Authenticity or the state of being real not only feels good, is easy to manage (let’s face it, you don’t have to remember who you were pretending to be!) and more importantly, it leads to new levels of awareness and growth. When you are willing to just be yourself in your relationships (business and otherwise) everyone wins because the energy vibration is much higher. When we give into the expectations of others, we begin to die. So authenticity is really about being faithful to the internal rather than external.

So many of my customers and yours really want to do business with people they like, they know, and most importantly trust. Being authentic is peaceful and profitable. Follow the four part path below to become more aware and practice authenticity:

One—Decide
Before anything and before everything comes decision. Let the universe know you are ready to be real and to grow. Trust me, you will be heard.

Two—Focus on the “Why”
After decision, remember to stop and take time for the most important question of all. Why? See chapter two for help during your journey along this part of the path.

Three—Commit and Recommit
Did I mention that you would have to decide over and over again and well, you never get to stop asking “why?” Not if you want to grow.

Four—Let the Universe Flow Through You
Ahhh. The entire reason you are taking your journey is because of this part of the path. Bliss and joy are your rewards. This part of the path is what makes being an entrepreneur somewhat of a manic experience because the highs can be addictive and all consuming. When the universe flows through you, time literally disappears and you forget about all the other parts of the path.

Want to learn more about Sheri McConnell and her new book, Smart Women Know Their Why? Visit http://www.smartwomenwhy.com

ARTICLE 3:

The Power of Focusing on Transformation

by Sheri McConnell
Excerpted from Smart Women Know Their WHY

Want to know my favorite business building secret?

Focus on transformation. The true way to create positive change in the world is to focus on the transformation of others. When you help other reach positive results in their lives and businesses, you also win.

Money is actually not the reason at all that people do or do not buy something. Money becomes relative in business when you focus on transformation. Said another way, when people really want the transformation you are selling, the price melts away. They will actually pay whatever you tell them to pay if they need the transformation you provide.

Most people will never believe the paragraph above. The have too many emotional attachments to the value of money and what it means for them. Yet, this concept above is what I know to be the truth for myself and hundreds of one-on-one clients I have coached and consulted with over the years.

The next time you sit down to create a product or service in your business, ask yourself the following questions so that you can focus in on WIIFT (What’s In It For Them).

* What is the transformation?
* What is the outcome or result of investing in the product or service?
* What are the consequences of your clients not investing in the product or service?
* What do they (your target market) want already?
* What have they already asked you for?
* What is their biggest source of pain?

Your job is to focus on making sure your products and services provide the tools for the transformation you promise. Now you can’t promise transformation itself. It is a journey that only your customers can take on their own. And many of them won’t take it. Do not have attachments to their results. They have to do the work to grow… but it is your job to provide the tools to allow them grow faster and easier.

Want to learn more about Sheri McConnell and her new book, Smart Women Know Their Why? Visit http://www.smartwomenwhy.com

Book Review

Who doesn’t love a good old movement, especially one for the ladies?

Well, there is a movement taking place; a powerful shift as smart women everywhere position themselves for greatness. Sheri McConnell, millionaire mompreneur, association consultant and the queen of “leverage” is happy to lead the way! McConnell says that “…it will be the entrepreneurial woman that will change the world.” A bold and audacious statement, right? But one that’s right on the money–pun intended! And, in her latest book Smart Women Know Their WHY, she provides blueprint for making it happen!

Ever wondered what’s behind the amazing success of Smart Women like Oprah, Maya Angelou,–, and other influencers and professional crushes? The answer is, it varies. However, the common thread is that these and many other successful women have tapped into the power of their purpose, as McConnell dubs it their Big WHY.

So, how do we discover your own BIG WHY?

In her new book, McConnell reveals the importance and power of discovering our Big WHY. By, sharing her own personal journey, McConnell inspires you to examine the essence of who we are to discover and rediscover your own unique path to success. She talks about how asking “WHY” can help you know, like and trust yourself and help you achieve balanced success in your own life and to the benefit of others. Let’s face it; growing a business is hard enough without the “life” stuff that comes along with it. What’s great about this book is that it not only provides you with tools to conquer the internal factors that inhibit your success, but it also guides you through practical business applications that allow you to live in big passions and enjoy big profits.

The “know, like and trust factor” is a mantra that echoes throughout the business world. It is the process by which we use to attract customers and obtain success. Mastering this concept is the key to success for many entrepreneurs. However, WHY is it that this same energy is not often applied in order to know, like and trust ourselves? If, knowing is half the battle, then “asking” must make the whole! McConnell shows you how to ask until you know, then ask again. Through her wise, heartening and often hilarious words, she coaches you on how to get to the “Know” through deliberate and honest reflection.

At the end of the day, all the life/business coaches and mastermind groups in the world would help us if we aren’t willing to stretch and do the work. The “Ah Ha” moments won’t matter either, if we don’t understand how to harness that energy and put into motion. Sheri also cautions not to “get Smart Woman confused with Super Woman,” a message that speaks to all of us who juggle family and career with a side of ourselves. The bottom line is to be the change we seek to make in the world; we must understand our BIG WHY.

Someone once told me that what we admire in another we can also find in ourselves. Well, if this is true, I am sure you, like me, are feeling pretty good to place your admiration in McConnell. She’s lived it, not so you don’t have to, but so you can appreciate your own unique story. And maybe, just maybe we can come to admire in ourselves what we admire in others. Digging deeper into WHY we are who we are and want what we want is the key to unlocking the door to that next level of success. The breakthrough is in the asking!

Are you ready to flaunt your “Know” and join Sheri and other smart and entrepreneurial women in creating BIG change in the world? If so, grab a copy of this book and join the “Know Your WHY movement and Know your WHY to success!

Find out more about Sheri McConnell and her new book, Smart Women Know Their Why at http://www.smartwomenwhy.com

Solo Email Sample

SUBJECT: Wanna Join the “Know Your WHY Movement?” Here’s How…

Hi FIRSTNAME,

You may know what you want to do and even how to do it. But, do you know your big WHY?

I’m thrilled to be able to share a wow-worthy and ah ha inspiring moment with you!

I’ve recently had the pleasure of previewing a copy of my friend (millionaire mompreneur/business coachsultant), Sheri McConnell’s new book Smart Women Know Their WHY. And,let me tell you… it’s brilliant!

You’ll laugh, cry and nod in agreement as Sheri takes you through a candid look at her own personal journey of tragedy to triumph! Sheri, guides you through “WHY” you should discover your life’s purpose and how you can use this awareness to create a business that impacts your life and the world in a big way.

If you are like me, you have come to realize that what’s on the inside counts when trying to create a business that generates money and injects meaning into lives of those we serve.

Sheri’s insights will give you the power to harness the essence of you and transform your life and business into a world changing, money and meaning making machine!

So, here’s the dish… Sheri’s refreshing, down-to-earth insights will empower you to:

• Savor the joy of your accomplishments

• Leverage straight forward strategies for smart entrepreneurship

• Discover the keys to building a business that is in balance with a healthy lifestyle

• Use your “BIG WHY” to create positive change in the world

• Turn your passions into profits by using adopting powerful mindsets, business models and marketing

• Plus much more!

Vision, purpose, authenticity are all words we’ve heard that call us to engage more of who we are and bring that to the world. After reading this book, you’ll feel like you can take on the world and you’ll have just the right the tools to do it!

Do you possess a have-at-it desire to conquer life and business on your terms? Every Smart Woman does. The difference is, now you have Sheri’s road map to help you navigate the terrain in confidence and control.

I just know you’ll fall in love with this book!

To grab your copy and join the “Know Your WHY” movement, fly on over to:

http://www.smartwomenwhy.com

Oh, and bring a friend!

Discover why hundreds of Smart Women just like you, have sought the guidance of Sheri’s expertise. She doesn’t just talk it. She’s lived it. And now she’s sharing her secrets to success with you!

Enjoy the book and tell a friend.

Regards,

YOUR NAME

P.S. Sheri believes it will be the “entrepreneurial” woman that saves the world! Will you join the movement and start discovering your BIG WHY today: http://www.smartwomenwhy.com

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Ready to transform your life and business to create positive change in the world? “…It will be the entrepreneurial woman that saves the world!” ~Sheri McConnell http://www.smartwomenwhy.com

Unearth your purpose while building a business that is full of passion and profits! Grab a copy of Sheri McConnell’s new book, Smart Women Know Their Why today. Click to http://www.smartwomenwhy.com

Interview Talking Points

Q: Can you tell us a little bit about your own personal story of survival?

Q: Why is “Knowing your WHY” so important?

Q: How can women entrepreneurs build a strong and flexible business?

Q: How can women put more male energy into their businesses and profit?

Q: What are the 10 laws of entrepreneurship?

Q:What are some tips for jumpstarting your motivation in life and in business?

Q: What are some power positioning business tips?

Q: What are some tips for success along the entrepreneurial journey?

Q: You reveal, in your book, the best kept secret of successful entrepreneurs is to ask certain questions, What are the questions that women entrepreneurs need to ask to transform their businesses?

Q: What are some tips for how to launch your dream business?

Q: What are some tips for practicing guilt free entrepreneurship for women?

Q: Tips for having the business start-up conversation with your spouse)

Grab one or all of our books absolutely free!*
(*You pay only a small s/h charge – offer valid in USA only)

	Smart Women Know Their WHY$4.95 S/H in USA Only
	Smart Women Create Membership-Based Businesses$4.95 S/H in USA Only
	The Smart Women’s Book of Powerful Quotations$4.95 S/H in USA Only
	Smart Women Book Bundle (All 3 Books)$14.95 S/H in USA Only